At 26, Joers lives near Frankfurt and is actually the full-time managing partner of his own marketing agency.
“You could say it’s a lived ambivalence in a way. My job is to create visibility for companies in a digital context. At the same time, I’m a big critic of a society that is experiencing an increasing flattening and loss of individuality due to digital structures, even though we actually all want to be different.”
Each of his jackets is uniquely painted. Initially it was just a hobby, but over time he increasingly received requests via his own Instagram page.
“I decided to create more awareness for the brand and I designed shirts and hoodies to be sold through the brand. But over time, I noticed that this did significantly weaken the actual core, the message of the brand.”
VVVISAGE (vvvisage.com, @vvvisage (Instagram) is only a one-year-old, but Joers wants to take the brand to a new level this fall. As a possible licensee of the Fashion Week in Frankfurt later this year, the brand will be given a stronger design character.
“Corona made me lose a little time. But I used the time to focus on the core themes of the brand. In a situation where especially humanity and human themes like depression, self-realization and the question of who am I really? are becoming more important and people are becoming more thoughtful, I think people can increasingly identify with the idea of the brand.”