In the era of digital trends and vanity, it’s hard to determine what separates the superficial from long-lasting. Chaz William is a digital marketing expert who’s spent the last decade helping creatives like music artists and traditional businesses make an impact by defining the unique blend of who they are, what they do, and how to communicate it all in a way that helps.
Serving the likes of creative and business ranging from independent to major #1 billboard charting music artists, network tv clients, and brick and mortar businesses, Chaz has plotted the blueprint of what it takes to stand out by cutting through the noise.
“A lot of people copy each other online, without knowing they’ve also copied mistakes. Social media is saturated with people who want to fit in. But fitting in isn’t enough. Instead of fitting in, hone focus for developing unique expertise and benefits of who you are and why it helps.”
When it comes to capturing and converting the attention of the customer, fans and audience Chaz coaches clients on the importance of standing out while adding value in a visually communicative approach to create recognition and advocacy.
“In order connect brands need to solve existing problems for their audience. They have to be passionate about showing others how they help. Showcasing expertise, interests, and passions while entertaining and informing leaves a better impression because you’re giving people something instead of asking them to give you a listen or like. The unique blend of what you do and why it matters adds value, builds trust and relevancy. Basically, what makes you different and makes you stand out.”
For the past six years, Chaz and his agency The Social Medium have educated and served countless clients and followers as the go-to solution for all things digital music business.
“I’m most passionate about helping others and seeing the result of it. I’ve made it my core mission to help others first which creates long-lasting business relationships. The Social Medium is the medium that allows me to connect with people based on serving their needs.”
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