The hot season is here, and that means the content we will start seeing on our social media channels is about to get hotter than ever!
The mastermind behind what works and doesn’t work in the digital space is none other than Tommy Patterson, the CEO of the WKND Agency, which has taken over Miami and other parts of the country.
His company helps create some of the hottest ads and content for influencers and companies, which has turned Tommy into a success story himself, as he built this company from the ground up from no money after many failed other endeavors. But, it is his “Fail Forward” mindset that has helped Tommy not only become a success in the content world but a millionaire in the investment world.
We got to sit down with him as he was recently in Florida to learn more and dive deeper into how he has helped companies scale through content and other means, whether it is the “hot season” or not!
Tommy, Miami is all about hot, hot, hot content! What type of requests from WKND clients in our region are you getting?
Right now the hottest request we’re getting is for Tiktok user-generated lifestyle content. These native ads are converting like crazy and are relatively easy to produce and drive very profitable results. Leveraging real people to produce content for our client’s brands who are living the Miami lifestyle and vibe is killing it.
So, whether someone is from Florida or not, they still need to target their ads to our region. What advice can you give business owners when trying to figure out what type of content to create for specific regions? How do you develop that plan?
Before starting any advertising or marketing services, it is crucial for the client to understand their client avatar, the audience that best represents their prospect and demographics.
Creating content that sells is actually about identifying the pain points your product solves and helping the potential customer understand why they need your product in their lives. This concept applies no matter the region you’re targeting and is even more effective when you can relate well known characteristics of your region in your content.
The average life of a piece of content lives less than a week. Your plan should be to produce and test enough content, hooks, offers, and different angels so that you ensure your chances of success.
You have seen a lot over the years, so tell us, how has the online and digital marketing industry changed since the pandemic?
The digital marketing space is ever-evolving. There have been innovative ways to create new wins, but there have also been setbacks from once reliable methods. I emphasize education and self-investment in my employees, so we are constantly sharing books, articles, and other resources to help us achieve more as a team. I believe there is always more to learn!
TOMMY PATTERSON IS HEATING UP THE SUMMER CONTENT WITH HIS WKND AGENCY
What is your biggest advice to those wanting to go into eCommerce and don’t know how to start?
First and foremost, follow me on Instagram and you’ll learn everything that we are doing both in our creative agency and the six different eCommerce brands that we own and operate.
Secondly, you must be willing to invest in yourself and fail forward. There is a vast pool of courses, literature, and free videos on getting started for free on youtube. You must be committed to learning and growing your skills if you want to succeed in anything in life, not just eCommerce.
As someone who “Fails Forward”, what was your most recent “failure” and how did you pivot or learn from it?
My most recent failure was investing in an individual who worked for our agency. We built an office and 25+ person team around this person in another country and unfortunately, it failed miserably within 16 months. This was one of the most challenging times of my professional career but also the most rewarding because there was massive personal and professional growth taking place in my life.
This forced me to look at the people in my business and who I choose to invest in going forward. This also forced me to completely restructure the entire company and compensation structure. The reality is that this one negative event has forced the most positive and structurally sound environment that this company has ever experienced.
What’s next for WKND and yourself for the rest of 2022?
Growth! Our team is evolving rapidly, and we are able to provide much more for our clients. We have accomplished many milestones this year and we cannot wait to see where we are at the end of 2022!
When you do get down to Miami like now, where do you like to hang out?
Typically when I’m in Miami I’m chilling at the Miami Beach Edition either in the pool or on the beach. I seriously love this place and will be opening WKND Miami within the next 12 months.
What is your drink of choice so far this season?
My drink choice for this season and for all seasons is skinny spicy margarita or cold brew coffee with oat milk. There is no in-between. 🙂